The following document is designed to help you understand the processes we use to apply your logo or designs to clothing in either a print or embroidered format.

Our very latest branding machinery at South East Workwear Abingdon will provide you with multiple options and techniques to apply your branded logo to clothing of your choice. 

Our embroidery and printing machinery will ensure that your logo reflects its true detail and bring your clothing to life.  To better explain the various processes we use and to understand the possibilities there are factors that must be considered to produce your clothing. Materials that your garment is made from can have an effect on the end product, which you should consider before you decide on what kind of logo application you decide to use.

We have composed this document to help you better understand the various processes we have available at South East Workwear Ltd based in Oxford. 


Embroidering a logo to clothing

Embroidered garments are ideal for a number of reasons.  Having an embroidered logo is the most popular choice and one that is favoured by so many companies to give their workforce the professional identity they deserve, it also will help to promote their companies brand whilst on the move and working.

This technique of embroidering clothing is the process of adding a logo to your garment through stitching, a tubular frame is placed onto the garment called a hoop and a backing fabric is applied to the rear of the logo area. This ensures that the garment is secure and stable while the logo is stitched. 

Some companies will leave a mark called a frame mark on the garment but during our quality control process we try to ensure that this has been removed. However if there are any marks on the garment it is nothing to worry about as this can be easily rubbed off or will wash away in the first wash. 

The embroidery process is carried out by a computerised embroidery stitching machine. Your logo is initially redrawn in a process called digitising and loaded to the embroidery machines. Once the design has been loaded into the control panel, we then begin adding additional information to the machinery such as the colour of the threads, cap or clothing orientation, machine speeds or design rotations. 

We always use the best embroidery threads and embroidery machines to guarantee the very best quality of your logo.

Embroidery tends to work very well on polo shirts, business shirts/blouses, aprons, tabards, chefs jackets, fleeces, outdoor jackets & headwear.

Printed clothing:

Printing has many advantages for logo and design reproduction: it's now extremely durable and it can create unique and complex designs using vibrant colours. Our printing machinery use the highest quality of print materials and inks to guarantee the highest quality end product to show off your amazing designs. 

There are multiple different print options available when deciding which process to use to best showcase your logo. There are many factors to consider such as the garment material and complexity of your logo.  A few of the most popular processes we use are detailed below - DTG or Transfer.


  • Direct to Garment Printing

DTG, or Direct To Garment print, is a method that sees a digital printer directly apply the print to the garment (the name gives it away). This machine is no ordinary printer though, this printer is an extremely high speed specially designed piece of equipment.  

Prior to printing we treat the garment with a pre-treatment to allow the maximum print quality, this allows the ink to bind correctly to the garment fibres and will ensure longevity and durability of the print. By not using a pre-treatment there is a risk of dull print results and damage to the print after the washing process.

After washing, any marks that may have been caused by pre-treatments will disappear. This type of customisation is best for complex logos and multiple colours, typically we use DTG printing for one offs, to full colour jobs needed with a fast turn around. This type of print works extremely well with t-shirts and hoodies. The beauty of this process is that there is very low to zero set up costs depending on your artwork. In most cases a design produced as a PNG with a transparent background in high resolution will not require any set up costs. 

  • Transfer printing

Transfer printing to the clothing can be printed in many different ways from Transfer films, vinyls and digital printed and cut vinyl films. The best way to think of vinyl transfer print is that it is similar to the names and numbers on the back of a football shirt. 

A sheet of vinyl is cut on a vinyl plotter and produces the text and the specific shape of your logo or design. We remove the unwanted parts of the design and the logo is left on the backing film. The remaining design is then flipped  over and placed onto the garment and finally heat sealed onto the garment using a heat press.


Vinyl transfer is great for simple designs with few colours, typically a logo with 1-2 colours would be applied with this method. This process works well on small runs of garments. Vinyl transfer is suitable for the majority of garments. We usually use this process on Hi-Vis garments but it is not possible to use this on fleece and towel material. 

To talk to one of our sales team about getting branded clothing give us a call today. on 0808 1966 090, or email us 



For our own quality standards, we do not provide embroidery on garments that have a weight under 175gsm. Embroidery doesn’t work well on thin fabrics and can cause puckering of the garment fabric. This gives a poor finish that would not pass our quality control process.

For the same reasons, we also do not offer printing using our DTG machinery on garments that are 100% Polyester as the fabric cannot hold the print correctly, Direct To Garment printing must have above 50% cotton to ensure the best finish although we can in some cases print 60% cotton fabrics, but will usually run tests prior to large runs. In the cases of high polyester fabrics we use vinyl and transfer prints.